News - 82nd EICMA International Two-Wheeler Exhibition to Debut in Milan from November 4 to 9

As the world’s largest and most authoritative benchmark event for the two-wheeler industry, the EICMA International Two-Wheeler Exhibition (EICMA Motor Expo) has officially announced its 2025 schedule. The 82nd edition will run from November 4 to 9 at Fiera Milano Rho, gathering complete industry chains including complete vehicles, repair equipment, spare parts and riding gear from across the globe, and serving as a core platform for cross-border trade, technical exchange and new product launchesEICMA.

A Century-Old Industry Benchmark for Global Two-Wheeler Mobility

With a history dating back to 1914, EICMA is widely recognized as the annual bellwether of the global two-wheeler industry, organized by ANCMA (the Italian National Association of Bicycle, Motorcycle and Accessory Manufacturers) on an annual basis. The exhibition covers a full spectrum of categories: motorcycles, electric two-wheelers, off-road vehicles, body repair equipment, 3D measuring systems, tires, riding protection gear and electronic control components. Each year, it draws exhibitors, professional buyers, engineers and industry media from over 120 countries worldwideEICMA.

Unlike regional trade shows, EICMA boasts unrivaled global reach. Leading two-wheeler distributors, auto repair chains and equipment dealers from Europe, the Middle East, South America, Southeast Asia and Russia all regard it as their primary annual sourcing channel. For Chinese manufacturers of auto service equipment and complete vehicles, it remains the most strategic gateway to expand overseas markets.

Key Highlights of the 2025 Edition

Expanded dedicated zones for full-industry coverage

This year’s edition features an enlarged dedicated zone for body measuring, frame straightening and electric repair equipment, tailored to the procurement needs of repair workshops, 4S stores and body repair facilities. Products such as the EMS III auto-body electric measurement system fall right into the core display category of this zone, enabling direct exposure to global auto service equipment buyers.
Concentrated launch of cutting-edge technologies

The show will host world premieres of innovative solutions ranging from new energy two-wheeler platforms, intelligent body inspection devices, Bluetooth-enabled digital measuring systems to lightweight repair tools, focusing on technical iterations of industrial equipment with high precision, wide measuring range and wide operating temperature range. Parallel technical seminars will also be held to help enterprises keep pace with cutting-edge R&D trends.
Targeted B2B matchmaking sessions

The organizer arranges multiple one-on-one supply-demand matchmaking sessions every day, inviting Asian manufacturing enterprises and large European purchasers for pre-scheduled meetings to reduce customer development costs. Supporting events including EU product certification briefings, overseas market policy 解读 and cross-border logistics sharing are also available, providing a full set of supporting services for export-oriented enterprises.

Strategic Value for Chinese Auto Service Equipment Exporters

In recent years, domestically manufactured frame straightening and 3D measuring systems have been steadily gaining global market share thanks to their cost-effectiveness and reliable performance. As the core gateway to the European market, EICMA delivers three core advantages:

Precise B2B procurement matching: On-site visitors are dominated by professional repair workshops, equipment distributors and large auto service chains, directly matching bulk equipment procurement demands.
Global brand exposure: Covered by hundreds of industry media worldwide, new products can quickly build brand credibility in overseas markets.
Direct insight into market demand: Face-to-face communication with end buyers helps enterprises quickly grasp European market preferences on dimensions, voltage, power plugs and performance parameters to optimize product adaptation.

Practical Exhibition Information

Official Name: 82nd EICMA International Two-Wheeler Exhibition
Dates: November 4 – November 9, 2025 (November 4–5 reserved for press and trade visitors)
Venue: Fiera Milano Rho, Milan, Italy
Exhibit Categories: Complete two-wheelers, electric motorcycles, body repair equipment, 3D measuring systems, repair tools, riding gear, engine parts, tires and consumables

Closing Remarks

With the steady growth of global two-wheeler ownership, market demand for supporting body repair and inspection equipment continues to rise. The annual EICMA Milan show serves both as a launch stage for industry innovations and a critical business platform for Chinese and foreign manufacturers to exchange resources and tap into overseas orders. Registration for both exhibitor and visitor access is now fully open. Domestic auto service and two-wheeler enterprises are advised to finalize their participation plans in advance to seize the annual European procurement window.

Post time: Jun-16-2026